Privacy Policy

CineLux Theatres values its relationships with its guests. As part of its commitment to providing best-in-class service to our guests, CineLux Theatres has created this policy to describe its policies regarding its collection of information from consumers, its use of such information, and its privacy practices with respect to same. In order to make informed decisions regarding your personal information, CineLux Theatres strongly urges you to review this policy completely and carefully.

This privacy policy applies to information collected by CineLux Theatres, its subsidiaries, licensees, and affiliated companies (collectively, “CineLux”) through your (i) use of CineLux’s website and/or mobile application(s), (ii) participation in the My CineLux Rewards loyalty program, or any sweepstakes, promotion, or survey offered by CineLux, and (iii) disclosure of personal information to CineLux through any other means. While your acceptance of this policy is voluntary, your continued use and/or participation in any of the foregoing constitute your acceptance of this policy and any other applicable terms.

How CineLux Collects and Uses Data. For each visitor to our website, our web server automatically recognizes only the consumer’s domain name, not email address. When you visit the CineLux Theatres website, CineLux automatically collects data on your website usage and online behavior, e.g., previous websites you visited, your computer’s web browser, operating system, and IP address, how you navigate and interact with the CineLux site.

We may ask you to provide personally identifiable information when you create an online account, sign up for the My CineLux Rewards loyalty program, download and register our mobile Application, purchase products or services, participate in a sweepstakes, promotion or survey, contact CineLux with a question or concern, or participate in other activities when you visit a CineLux website or use an Application. When you register for the My CineLux Rewards program, Weekly Showtimes Newsletter and contests, you will be asked to provide your name, street address, email address, phone number, birthday and other marketing preferences. Through your participation in the My CineLux Rewards program, CineLux may collect information on your theatre movie transactions as well as concessions and food and beverage purchase at our theaters, including, without limitation, the movies you see, concession items you purchase, and theatres you attend. If you choose to use the Facebook Connect feature or similar features in connection with your account or Application, you are asking the social network provider to share your profile information with CineLux. CineLux will collect, store and use all information it receives from the social network provider about you in connection with this privacy policy.

CineLux may also collect additional information from you, depending on how you engage with CineLux. For example, CineLux may collect information from you if you post messages to our bulletin board, communicate with us through email or online comment cards, or participate in surveys or site registrations. While CineLux generally limits the use of such information to its own internal use to address guest concerns and improve the guest experience, CineLux may post guest feedback and comments on its website or on social media.

Sharing of Information. CineLux uses information collected from you in a number of ways, including, without limitation, to improve the content and navigation of CineLux’s website and mobile applications, to assist in the marketing and promotion of films, events, and CineLux products in which you may be interested, to communicate with you for guest services purposes, and to prevent and detect fraud or other misuse of our website, mobile application, My CineLux Rewards program, and promotions. Further, CineLux routinely shares this information with third parties, such as motion picture distributors, industry data sharing services, and promotional and other business partners.

How CineLux Secures Your Information. CineLux uses several encryption methods, such as Secure Sockets Layer for the transmission of data, and other measures to ensure that the personally identifiable information you submit to CineLux through your use of a CineLux website or Application, is secure. CineLux takes reasonable measures to ensure that your personally identifiable information remains secure. CineLux takes reasonable measures and implements appropriate safeguards to protect your personal information. However, by agreeing to this policy, you acknowledge that, although CineLux endeavors to maintain the security of information in its possession, no security system is capable of preventing all security breaches and by continuing to use the CineLux websites and applications, you accept the risk that a security breach may occur.

Third parties. CineLux retains third parties to place and manage advertisements on its website and mobile applications. These third parties may automatically collect information from you, through cookies and other technology, in order to provide you with advertisements for goods and services in which you may be interested. CineLux also uses third parties to assist it in providing services, fulfilling orders, Data and information requests, to improve your experience with the Applications and on CineLux’s websites and for other business purposes. CineLux will share your personally identifiable information with these third parties for these purposes; however, these third parties will not contact you directly.

In addition, the CineLux website may contain links to other websites that are not operated or controlled by Cinelux, including to our online ticketing vendor and social networking sites. CineLux does not endorse the content, nor make any assurances about the security, of these websites. CineLux is not responsible for the privacy practices or content of third party websites. This policy applies only to the information collected by CineLux as specified in this policy. It is your responsibility to understand the individual privacy policies of any website you visit.

Cookies. CineLux websites and Applications are designed to use technology (e.g., cookies, web beacons, and pixel tags) to collect and store information concerning your use of the CineLux websites and Applications, in order to recognize you, provide personalization, optimize performance of the CineLux websites and Applications, and collect traffic data (e.g., number of visitors to the CineLux website, frequency of visits or use, length of visit, and the use made, or the feature, function or advertisement selected). You may adjust your browser’s settings to alert you when a site is attempting to send a cookie and allow you to refuse cookies.

Employment Applications. Employment Applications submitted through CineLux 's Web Site are stored by CineLux for a specified period of time and the information contained in the applications is not released to any person that is not an employee of the CineLux Theaters, except as required by law. We will only contact an applicant to discuss employment interest and for no other purpose.

Website use by children under 13 years of age. CineLux does not specifically target its websites and applications to children under 13 years old. If you are under the age of 13, you should only use our website and applications under the supervision of a parent or guardian.

Policy Changes. CineLux reserves the right to change this policy at any time without notice. You are responsible for keeping apprised of the current policy; thus, CineLux encourages you to check the policy periodically. The policy posted at is the current policy. Your continued use and/or participation in any CineLux website, mobile application, loyalty program, promotion, etc., constitute your acceptance of any revised policy. Notwithstanding the foregoing, CineLux will endeavor to provide notice of any material changes to this policy by sending an email explaining such changes to you at your email address on file with CineLux if you are a My CineLux Rewards member and by posting notice to CineLux’s website.

Disclosures. CineLux may be required to share your personally identifiable information with law enforcement or other governmental agencies in response to a court order, subpoena, government investigation, or as otherwise required by law. CineLux also reserves the right to report to law enforcement agencies any activities that CineLux, in good faith, believes to be unlawful. CineLux also may share certain personally identifiable information when it believes that such sharing is reasonably necessary to protect the rights, property, and safety of others and itself.

Additionally, CineLux may disclose your information as part of a planned or potential corporate sale, merger, reorganization, consolidation, or similar events. Your information will be treated as an asset and be transferred to the purchaser as part of a sale or other transaction.

Indemnity. You agree to indemnify and hold CineLux, its subsidiaries, affiliates, officers, agents and other partners and employees, harmless from any loss, liability, claim or demand, including reasonable attorney's fees, made by any third party due to or arising out of your use of the Site or Applications, including also your use of the Site to provide a link to another Site or to upload content or other information to the Site.

Opting Out. You are never obligated to provide CineLux with any personal information. At any time, if you would like to cease receiving communications from CineLux or limit our ability to share your information with third parties, you may “opt out.” If you do not want to receive communications from CineLux in the future or have personal information shared with third parties, email or call (800) 954-7720 and indicate your preference.

Contact Us. If you have any questions about this Policy or want to give us feedback, please contact us using our contact page or writing to us at:

CineLux Theatres
Attention: Guest Services
PO Box 54100
San Jose, CA 95154

Last Updated: July 29, 2015.